I — Observation – Design by Authenticity

I stands for observation. Not opinion, interpretation or meaning, but the simple fact that something is noticed.

Without observation, there is nothing to work with. No information. No direction. No movement.

I precedes meaning

Observation is not a conclusion. It is not a judgment and not an explanation.

I is the moment when something becomes present:

Only then can meaning arise. But without that first moment — nothing.

Although observation often happens through people, I is not bound to an individual.

A system can observe. A group can observe. A process can observe.

Where something is registered, felt or noticed, I is active.

Movement does not arise by itself. Not because there is energy, and not because there is a goal.

Movement arises because something is seen as different from something else.

That difference — however small — is enough.

Without observation, everything remains potential, but still.

I is not the same as attention.

Attention can shift, narrow or disappear. Observation is more fundamental.

Even when attention is absent, something can still be observed — vaguely, in the background, implicitly.

IVO begins there.

When observation becomes diffuse or unstable:

You see this:

Not because "something is wrong", but because I has lost its hold.

I:

I makes visible.

Nothing more. Nothing less is possible.

I never exists alone.

Without V (direction), observation remains static.

Without O (context), observation has no frame.

On this page, I is examined separately to see it clearly. In reality, meaning always arises between I, V and O.

I represents the minimum required before anything can happen:

That something exists — because it is observed.