Quantum Consciousness Model (QBM)

Consciousness is not an object but a movement

Many models of consciousness focus on behaviour, cognition or brain processes. Within Design by Authenticity I take a different view: consciousness behaves like a field.

A field that:

• carries information
• can interfere with itself
• receives direction
• gives form once you look
• shows pressure lines and coherence

QBM emerged from decades of looking at waves, systems, behaviour, teams and lived experience – until one movement kept returning: I – V – O.

I — the observer

I (I) is the point of consciousness from which you look. Not as identity, but as orientation point.

I is:

• perception
• the direction in which you are present
• the point where potential becomes form
• the point where superposition collapses

I is not static: it shifts with your state. A person in noise observes differently than someone in coherence.

V — the direction

V is the line along which consciousness moves. The bow of the ship. The vector. Intent searching for form.

V determines:

• where you move towards
• which information you pick up
• which choices feel natural
• which wave patterns you reinforce

Direction is not a fixed goal; it is a dynamic. Direction changes the field, and the field changes direction in return.

O — the field

O is the space in which everything converges: circumstances, relationships, context, energy, history, culture and pressure lines.

The field determines:

• what is possible
• what becomes visible
• where tension accumulates
• which movements are experienced as “logical”

The field is not a backdrop; it is active. It responds to your direction, your perception and your state.

Why I · V · O is one movement

I, V and O do not exist separately. They form one dynamic system:

• I influences V — how you look determines where you can go.
• V influences O — direction reshapes the field.
• O influences I — the field reshapes how you perceive.

In organisations, relationships, recovery, leadership and personal development you see the same patterns. When one of the three is under pressure, the whole system falls out of coherence.

QBM in practice

QBM is not a treatment modality and not a method. It is a lens – a way of looking – that makes visible:

• where noise originates
• where direction is missing
• where tension is clustering
• where a system is trapping itself
• where a person no longer dares to look

This makes it possible to remove noise, restore coherence and make decisions that actually fit. Whether in a conversation, a team, an organisation or in yourself.